Categories of Innovativeness
Background - A huge stumbling block for the Climate Change community is that we seem to be approaching this great cause as if humans had never solved any problem like this before. Our response is to keep doing what is easy, instead of what will work. It is easy to focus on raising awareness and to put ads on TV showing the problem and mentioning some incremental approaches to the solution, like windmills or solar installations, or hybrid cars. It is easy to marshal our forces to call Senators and Congresspersons, asking them to pass a particular piece of legislation.